What image do you want to project of yourself in this argument? What is your investment in the issue?

How do you convey that you are knowledgeable about the issue?

Where do you acknowledge alternative views? Are your summaries and recognition of these views fair?

Which of the strategies for engaging the audience's emotions and imagination are you using: concrete language, specific examples, narratives, and connotative and metaphoric language?

How are your appeals to ethos and pathos tailored to your audience?